How to Market Yourself as a Freelance in the Hair & Makeup Industry
All freelancers want to make it big and be known. Others dream of servicing a celebrity’s hair and makeup, while others want to be famous so they can start marketing their own brand. The simplest of these goals is to just have a steady supply of work. Freelancers all have different goals but we all want to succeed.
Entering the freelancing world is a great opportunity to be your own boss, go to new places and meet new people.
Many describes the freelance world as exciting, challenging, full of opportunities, but it also comes with its own share of challenges.
Making the decision to go freelance is just the start of the challenging journey. In order for you to be a well-known freelance hair and makeup artist, you’ll need to make a name for yourself. You will need to learn how to market yourself and here are some tips to get you started.
One of the best ways to have a solid presence in your local area is by having a web of connections. Connecting with the right people will help you get referrals. These people will become are your allies in the struggle. You can start by making acquaintances of wedding photographers, events coordinators and studios. These establishments often talk to and handle clients that may need your makeup services.
Take it to Social Media
Instagram and Facebook are great platforms in promoting yourself. Through posting regular updates or paying for promotion, these platforms offer numerous opportunities for you to build your exposure.
You can start by creating a page of your own and start promoting yourself. Post your portfolio, feature your clients, post videos, behind the scene shots, and anything relevant to your practice. Another suggestion is to start following your favourite brands, well-known influencers and studios. This will help you craft your identity and place you on your target market.
There are also paid advertisements on Facebook, Instagram and Pinterest etc., Paid promotions will allow you to place your advertisements in strategic locations where interested clients can see your services. This will cost a bit of your money, but it will guarantee targeted exposure to potential clients.
Get a Business Card
In this day and age where every service is within the reach of our fingertips via the internet, a business card is a great way to make a lasting impression to all the people you meet. Having a personalised business card is highly recommended to enhance your image of professionalism.
Do Volunteer Work
Sometimes a bit of goodwill goes a long way. If you have the time to spare and the passion to help others look their best, doing volunteer work such as styling up a birthday celebrant or a bride on a budget can gain you future referrals. By doing free work you are building camaraderie, friendship, connections and potential source of referrals for paying work.
Try online marketplaces
Marketplaces are business listing sites that allow people to post up their services offered. These websites offer exposure and is a source of inquiries. If you have the time to surf the internet, be sure to post up your services on marketplaces. Doing so could land future clients.
ClickStyle is a new marketplace that helps hair and makeup professionals in advertising their beauty, makeup and wellness services. The brand combines technology and the on-demand economy to introduce customers to mobile stylists that can service them at home, at the hotel, at the workplace or at an events place.
If you’re a freelance hair and makeup professional, you can signup to ClickStyle for FREE and advertise your services today. You can set your rates and manage their client’s schedules.
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