NFL is Causing Papa John’s Decline in Pizza Sales
Everybody loves pizza…except Papa John’s pizza apparently.
In an article report by CBS News, Papa John’s, one of the biggest pizza chains in the world, are currently experiencing a decline in sales. However, the reason for this slow in sales can be a bit baffling, as its CEO John Schanatter is attributing it to the recent string of protests from NFL players.
The CEO said, “NFL leadership has hurt Papa John’s shareholders. This should have been nipped in the bud a year and a half ago.” He added, “Leadership starts at the top, and this is an example of poor leadership.”
According to sources, Papa John’s Pizza is one of the more popular sponsors and advertiser in the NFL, and what happens is customers are now associating the pizza chain negatively to the football league.
Papa John’s chief marketing officer also added that “The NFL was eighth of the top 10 prime time shows. So it’s experiencing a significant decline, which is leading us to have to look at other investment to create that consumer preference of our brand.”
For those wondering, a lot of football players in the league are kneeling during the playing of the U.S. national anthem, which was started by former San Francisco 49ers QB Colin Kaepernick. The kneeling was started by Kaepernick as a way to protest the increasing police brutality against black people last year.
The NFL commissioner Roger Goodell clarified that though it might be interpreted negatively, the players are not doing this, in any way, to disrespect the flag. However, he added that the players are well aware of the implications.
According to US News, the pizza company’s stock has declined by 24 percent this 2017, compared to competitors like Domino’s who’s managing to perform well. Fortunately for the ailing company, the NFL assured that Papa John’s future ad slots in return.
Image Credit: Food and Wine